Case Studies

Luni’s Omada App Decreases CPA by 26% with Mapendo

Luni and Mapendo started their partnership with the goal of increasing Omada’s iOS users across multiple countries, mostly in western Europe. When ramping up user acquisition activities, their main concern is to avoid wasting money on users who only give the app a try and quit shortly after having downloaded it.

Roberto Tranquilli

February 8, 2022

Hyper-casual Racing Game Gains 138% ROI With Mapendo’s ML-Powered Creative Optimization

Our client is a hyper-fast mobile game publisher, which also helps game developers to create new mobile games and climb the ranks in the app store. We agreed on running app install campaigns for a racing mobile game, which ranks among the top 100 apps in the category.

Roberto Tranquilli

February 8, 2022

How A Clicker Game Increased ROI By 2x Switching To Video Creatives For App Install Campaign

Mapendo has been working with a well known idle game aiming at generating new downloads and new players. We’ve been starting running the campaign with banners, generating new installs at a very cost-efficient rate.

Mapendo Team

March 23, 2022

Discover How Mapendo Maximized ROAS For Simulation Mobile Game With Best Performing Creatives And Machine Learning Optimization

An international game developer entrusted Mapendo with promoting one of their mobile apps, a simulation-based mobile game, available worldwide for both iOS and Android platforms.

Roberto Tranquilli

February 8, 2022

Remittance App Paysend Gets +176% Registrations With Mapendo's Programmatic Platform

Paysend’s challenge was acquiring not just new customers, but users who’d send money via their app. These are high-quality users, who generate money and add value to their clients. Paysend's mission was a North America- and Western Europe-targeted user acquisition campaign for iOS.

Roberto Tranquilli

February 8, 2022

American Shopping App Jumps 3X In Registrations With Mapendo's CPA App Campaigns

The advertiser asked Mapendo to run a CPA app campaign, paying for users who registered and created an account after having downloaded and installed the app.

Roberto Tranquilli

February 8, 2022

Cost Per Install: Mapendo's Optimization Algorithms To Reduce CPI By 40% For This Ride-Hailing App

A major global mobility company turned to Mapendo in order to intensify their mobile user acquisition efforts.

Roberto Tranquilli

February 8, 2022

Popular US Streaming Platform Increases Install-To-Subscription Rate By 25% Achieving CPI Target With Mapendo

Mapendo was tasked by one of the biggest streaming platforms in the U.S. with the goal of increasing the number of subscribers while keeping CPIs below $5. We agreed with their marketing team to run a fixed CPA app campaign, targeting iOS users in North America, Brazil and Mexico.

Mapendo Team

March 23, 2022

Mapendo Exceeds D7 ROI For Leading Bingo App By 138 %

Mapendo worked with a Chinese-based mobile games developer to promote one of their free mobile apps. The app is a skill-based bingo game where users can play multiple competitive game models and buy power-ups in order to win real money.

Roberto Tranquilli

February 8, 2022

Mapendo Scaled The Installs Volume 4 Times In 5 Months For Uk-based Financial App Monese

Throughout the partnership, Mapendo optimized the CPA campaigns every day. They decided to keep the app sources that were delivering the most relevant events in the app funnel.

Mapendo Team

March 23, 2022

Uk-based Fintech App Leverages Mapendo To Expand In Key Middle East Markets (GCC) Growing Its User Base 4X

Our client wanted us to boost their user base growth by expanding in and conquering new markets, especially GCC (Gulf Cooperation Council) countries such as Saudi Arabia and United Arab Emirates. These countries have the highest GDP in the region, a huge smartphone penetration and they have accelerated the digital transformation in the fintech industry during the pandemic.

Mapendo Team

March 23, 2022

Leading Indonesian E-Commerce Giant Increases New Users 7X With Mapendo’s Technology

Our client is an Indonesian tech company and an e-commerce giant, which offers more than 500 millions of different products, from fashion brands to food, from electronics to beauty care and much more. It is estimated that its marketplace represents more than 1% of the Indonesian total economy.

Mapendo Team

March 23, 2022

Global Game Publisher experiences a 10x In-App Revenues increase thanks to Mapendo's help

A China-based game developer specialised in action strategy mobile games aimed at increasing its global presence. 250M+ users have already downloaded their games in 150 countries.

Mapendo Team

March 23, 2022

USA’s Top Betting and Fantasy Sports' App dropped its CAC by 70% With Mapendo In A Single Quarter

High Level Results: +154% Install events, +289% Conversion Rate. We worked on acquiring high-quality users, who could generate in-app revenues by performing these post-install events. At the same time we tried to maintain our client’s Customer Acquisition Cost low, and thus improving the ROAS.

Mapendo Team

March 23, 2022

N°1 Cash Back App In The US Increases User Engagement 4X Thanks To Mapendo

High Level Results: +57% Installs, +372% Conversion Rate. Our goal was to maximise a high value KPI for the client, the number of First Scans, namely the action of scanning a receipt by using the mobile phone. We worked on boosting the rates of this type of post-install actions performed by acquired users, while also maintaining our client’s Customer per Acquisition Cost low, and thus improving their ROAS.

Mapendo Team

March 23, 2022

Featured

USA’s Top Betting and Fantasy Sports' App dropped its CAC by 70% With Mapendo In A Single Quarter

N°1 Cash Back App In The US Increases User Engagement 4X Thanks To Mapendo